Paid Media in PR’s Future: Here’s How Twitter’s New Ad Program Further Blurs the Lines

December 10th, 2013 by

Twitter shares soared to $49 on Monday, up 9% to their highest level since the social blogging network went public in early November. The spike in share price comes just a few days after Twitter rolled out a new ad program. The move gives PR pros yet another excuse to condition themselves to paid media programs.