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Infographic: Cracking the Code of the Millennial College Student

November 26th, 2014 by

Millennials are the largest generation in American history. For brands, college is an opportunity to get in on the ground floor and build customer loyalty.

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Pepsi (and Other Brands) Feel a Sochi Olympics Halo Effect. And Apparently Don’t Care

February 6th, 2014 by

Perhaps spurred by its history of large ad presence at events such as the Super Bowl, Pepsi is incorrectly perceived by 21% of respondents in a new survey to be an official Olympic sponsor. According… Continued