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April Fool’s Day 2021 saw a return to bathroom humor and punny brand campaigns. But over a year into the pandemic, is the media truly ready for a return to more playful messaging? We take a look at the brand pranks that worked, and one stunt that should probably be flushed down the toilet for good.

The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, with staff members providing their choices of the most notable, good or bad. This week, we placed a special focus on Father’s Day campaigns.

Tis the season for listicles. With every holiday party or cup of eggnog poured comes a treasure trove of lists recapping significant marketing and communications developments from the last year, along with forecasts for 2019. Among them, Boston-based agency Pan Communications has shared a roundup of what 19 notable CMOs and influencers are expecting for their fields in 2019. Here are some of the list’s top takeaways.

Every communicator knows that in 2018, video is the king of content. And as the second largest search engine online, YouTube should be your top choice for posting branded video. But it’s not as simple as posting a few videos and hoping for the best. The most successful brand channels focus on using their video content to build up their brand.

Millennials are the largest generation in American history. For brands, college is an opportunity to get in on the ground floor and build customer loyalty.

Perhaps spurred by its history of large ad presence at events such as the Super Bowl, Pepsi is incorrectly perceived by 21% of respondents in a new survey to be an official Olympic sponsor. According… Continued