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On YouTube, Be Bold With Your Brand Personality

May 14th, 2018 by

Every communicator knows that in 2018, video is the king of content. And as the second largest search engine online, YouTube should be your top choice for posting branded video. But it’s not as simple as posting a few videos and hoping for the best. The most successful brand channels focus on using their video content to build up their brand.

Infographic: Cracking the Code of the Millennial College Student

November 26th, 2014 by

Millennials are the largest generation in American history. For brands, college is an opportunity to get in on the ground floor and build customer loyalty.

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Pepsi (and Other Brands) Feel a Sochi Olympics Halo Effect. And Apparently Don’t Care

February 6th, 2014 by

Perhaps spurred by its history of large ad presence at events such as the Super Bowl, Pepsi is incorrectly perceived by 21% of respondents in a new survey to be an official Olympic sponsor. According… Continued