Tag Archives: branding
Brands are the promise that companies make with their stakeholders. A brand must be tended to regularly like a garden if it is going to stay fresh.
Rebranding takes money and preparation, but the rewards can pay back in dividends. Here are some important points to keep in mind before starting the process.
You have to be ready to design a brand that conveys your reputation accurately and compellingly. Reputation comes first, logos come later.