Tag Archives: branding

Trump’s Personal Brand ‘Crisis’ a Lesson for Communicators

Brands can rebound after a crisis if they are true and authentic to their identity during that crisis. What will happen to Donald Trump’s brand after his presidential campaign ends? | MORE »

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PR Insider: How Legacy Brands Adapt to a New Age

Legacy brands face a unique challenge in maintaining relevancy in the digital age. Here is how one such company met and overcame that challenge. | MORE »

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PR Insider: Why Emotion Matters in Brand Positioning – Part 2

How can consumers navigate a world of message chaos, divided attention, and constant choices with so little time? Emotions help make that choice. | MORE »

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PR Insider: Why Emotion Matters in Brand Positioning – Part 1

Both clients and practitioners believe in the axiom of emotional resonance. But do we examine the precise reason why emotional connectivity matters so much?  | MORE »

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PR Insider: Tend To Your Own Brand Garden

Brands are the promise that companies make with their stakeholders. A brand must be tended to regularly like a garden if it is going to stay fresh.  | MORE »

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PR Insider: Namedropping in the Context of Branding

Rebranding takes money and preparation, but the rewards can pay back in dividends. Here are some important points to keep in mind before starting the process.  | MORE »

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Facebook’s Custom Gender Option a Lesson in Understanding Your Audience

What does the announcement of Facebook’s new gender options tell communicators? | MORE »

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PR Insider: The End of Brand and the Beginning of Reputation

You have to be ready to design a brand that conveys your reputation accurately and compellingly. Reputation comes first, logos come later.
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