Tag Archives: branding

PR Insider: Tend To Your Own Brand Garden

Brands are the promise that companies make with their stakeholders. A brand must be tended to regularly like a garden if it is going to stay fresh.  | MORE »

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PR Insider: Namedropping in the Context of Branding

Rebranding takes money and preparation, but the rewards can pay back in dividends. Here are some important points to keep in mind before starting the process.  | MORE »

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Facebook’s Custom Gender Option a Lesson in Understanding Your Audience

What does the announcement of Facebook’s new gender options tell communicators? | MORE »

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PR Insider: The End of Brand and the Beginning of Reputation

You have to be ready to design a brand that conveys your reputation accurately and compellingly. Reputation comes first, logos come later.
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