7 Points to Consider When Your Brand Gets Involved in Social Issues

August 4th, 2015 by

Your brand’s social or political action is likely to catch the attention of the audiences that care about you the most—and those who don’t. Are you prepared to respond quickly and responsibly if questions come up?


Trump’s Personal Brand ‘Crisis’ a Lesson for Communicators

July 27th, 2015 by

Brands can rebound after a crisis if they are true and authentic to their identity during that crisis. What will happen to Donald Trump’s brand after his presidential campaign ends?


PR Insider: How Legacy Brands Adapt to a New Age

May 7th, 2015 by

Legacy brands face a unique challenge in maintaining relevancy in the digital age. Here is how one such company met and overcame that challenge.

PR Insider: Why Emotion Matters in Brand Positioning – Part 2

December 8th, 2014 by

How can consumers navigate a world of message chaos, divided attention, and constant choices with so little time? Emotions help make that choice.

PR Insider: Why Emotion Matters in Brand Positioning – Part 1

December 1st, 2014 by

Both clients and practitioners believe in the axiom of emotional resonance. But do we examine the precise reason why emotional connectivity matters so much?

PR Insider: Tend To Your Own Brand Garden

May 12th, 2014 by

Brands are the promise that companies make with their stakeholders. A brand must be tended to regularly like a garden if it is going to stay fresh.

PR Insider: Namedropping in the Context of Branding

April 3rd, 2014 by

Rebranding takes money and preparation, but the rewards can pay back in dividends. Here are some important points to keep in mind before starting the process.

Facebook’s Custom Gender Option a Lesson in Understanding Your Audience

February 14th, 2014 by

What does the announcement of Facebook’s new gender options tell communicators?

PR Insider: The End of Brand and the Beginning of Reputation

February 6th, 2014 by

You have to be ready to design a brand that conveys your reputation accurately and compellingly. Reputation comes first, logos come later.