Tag Archives: Ben Lincoln

Write a News-worthy and Share-worthy Press Release

Here’s how to create an informative, well-written, and shareable press release that cuts through the clutter and reaches media and consumers. | MORE »

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Before You Ping that Press Release, Check the ‘B.S. Generator’

Yes, press releases often suffer from flowery writing and an overabundance of industry jargon. With practice, PR pros can overcome such obstacles. But there’s no excuse for failing to insert any hyperlinks in your press releases, according to Ben Lincoln, writing director at GolinHarris, who adds that press releases should be treated like a “mini website. | MORE »

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