Apple’s #Bendgate Response Holds Lesson PR Pros Should Keep in Back Pocket

September 26th, 2014 by

Apple hit back hard against accusations that its iPhone 6 Plus bends. Perhaps too hard. How would you handle complaints against one of your products?

Mac Attack: Three Tips On How to Celebrate a Brand Anniversary the Apple Way

January 27th, 2014 by

Thirty years ago Apple unveiled its iconic “1984” Super Bowl commercial, announcing the release of the Macintosh personal computer.  Steve Jobs had already previewed the commercial, publicly announcing his plucky little company was about to… Continued

The Letter: An Old-School Communications Format That Still Works

January 21st, 2014 by

In an age of sound bites, acronyms and 140-character messages, the long form letter is still a great way to communicate ideas.