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How can LinkedIn Creator Mode benefit public relations, communication professionals, their clients and brands?

PR Council leaders say its board soon will discuss issuing guidelines for generative AI. In addition, they believe PR agencies must tap more talent, including data analysts, so they can maintain growth.

Whatever your situation, consistently learning the ins and outs of data and applying them to your work can be tricky. As measurement gradually becomes a larger part of PR, there is a whole slew of terminology you may be expected to know, and it may rightfully feel intimidating. Here are three data terms you need to know and how they apply to the communications field.

If you’re overwhelmed with the number of analytics tools available on the market for communicators, you’re not alone. Between free options like Google Analytics, paid platforms like Meltwater and Adobe, and native analytics on social media sites, it can be a challenge to determine where to look to find the data that’s important to your team and company. Especially if it turns out that the metrics you need can’t all be found in one place. But, if utilized correctly, this can be a boon rather than a burden.

It is better to play offense than defense. Don’t wait until you and your team are asked to prove your value to the business. Start a measurement program now so that when the inevitable happens and the C-suite wants proof of communication’s contributions to the organization, you’ve already got it in hand.

Assuming your communications team is already incorporating measurement into your daily operations—and if you’re not, you should definitely start—you must then make sure you’re measuring as much as you possibly can. Many PR pros focus solely on media relations measurement, without taking into consideration all the other aspects of a PR program. This is a mistake. Here we explain the importance of looking at your communications measurement holistically in order to truly prove the value of PR to the bottom line of the business.

Though it’s extremely important for individual communicators to take steps to become proficient with data and analytics, it won’t do much good if the rest of your company isn’t on board. Brands that embrace metrics at all levels of the organization are in the best position for success.

When I ask my friends in PR what they’d do with a bigger budget, their first instinct is to smile that “yeah, right!” smile. It’s hard enough to keep the budget they have much less… Continued

In an era of severely limited organic reach, a paid social strategy that optimizes your budget is critical. But how can you best use promoted posts to reach your business goals without breaking the bank? That was the central question tackled by James Chong, senior manager of social customer engagement at TOMS, and Lauren de la Fuente, vice president of marketing and communications at Boingo Wireless, at PR News’ Digital Summit Feb. 24.

Social media measurement should be a holistic snapshot of engagement. Digital communications pros should capture the full spectrum of data.