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U.S. Postal Service’s Response to Trump’s Executive Order Holds Key PR Takeaway

April 13th, 2018 by

The USPS responded to President Trump’s executive order by aligning with his frustrations and acknowledging that it has several opportunities to improve. As a case study, this statement provides communicators with a practical, tactical example of how to handle criticism and calls for reform when those calls come from the very top.

UPS, FedEx Use Crisis Management to Save Christmas

December 27th, 2013 by

Holiday shippers are being accused of ruining Christmas for many consumers. They will need to rely on some sincere crisis management to weather the storm.

Amazon Press Release New Twist for Twitter

October 1st, 2013 by

Amazon last week distributed a press release for its new Kindle reader in a series of 14 separate tweets, each plugging a different aspect of the new product. Sure, it’s innovative. But is it valuable for PR?