UPS, FedEx Use Crisis Management to Save Christmas

December 27th, 2013 by

Holiday shippers are being accused of ruining Christmas for many consumers. They will need to rely on some sincere crisis management to weather the storm.

Amazon Press Release New Twist for Twitter

October 1st, 2013 by

Amazon last week distributed a press release for its new Kindle reader in a series of 14 separate tweets, each plugging a different aspect of the new product. Sure, it’s innovative. But is it valuable for PR?