Archive:

PR Roundup looks at Amazon failing employee communication when it comes to RTO, AP Styleguide’s latest updates on AI and the earliest return of the Pumpkin Spice Latte ever. 

Former Amazon communicator Peter Kadushin, now a VP at Trident DMG, talks about his two-part communication philosophy.

Amazon has responded to a deadly warehouse collapse that killed at least six employees with several rote “thoughts and prayers” responses from spokespeople. Add a too-little-too-late comment from executive chairman Jeff Bezos, and any company would find itself in a communications crisis with long-term consequences.

Can brands continue to stay out of the political spotlight, or have we reached a point of no return? Recent developments in the Southeast seem to point to the latter. Over the last week, two household names in the U.S., Amazon and Publix, have been forced to respond directly to comments made by elected officials.

The USPS responded to President Trump’s executive order by aligning with his frustrations and acknowledging that it has several opportunities to improve. As a case study, this statement provides communicators with a practical, tactical example of how to handle criticism and calls for reform when those calls come from the very top.

Holiday shippers are being accused of ruining Christmas for many consumers. They will need to rely on some sincere crisis management to weather the storm.

Amazon last week distributed a press release for its new Kindle reader in a series of 14 separate tweets, each plugging a different aspect of the new product. Sure, it’s innovative. But is it valuable for PR?