What Instagram’s Altered Algorithm Really Means for Brands

March 23rd, 2018 by

Instagram recently announced a change to its algorithm so that posts will now appear in a more chronological manner, finally heeding years of user complaints. But does that mean your brand should now post more frequently? How will brands be impacted by this change? Carmen Collins, social media lead for the talent brand at Cisco Systems, weighs in.

Tailor Your PR Efforts to Make an Impact on Facebook

February 7th, 2014 by

Simply posting content to Facebook will not guarantee that you reach your fans. Here are some tips to develop a plan for your PR efforts.