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Super Bowl ads used to be tightly guarded secrets, revealed only during the game to maximize impact and surprise. But these days, brands seem to release them days or even weeks before the big game. Our author proposes the answer is rooted in two things: marketing ROI and the advent of viral social media content.

Ageism in messaging can be bad for business. Research shows that 56 cents of every dollar spent comes from the 50-plus community.

The social media landscape has shifted considerably this year and YouTube is no exception. The video platform, one of the most used among U.S. adults, recently announced changes for 2019 as a way to remain competitive. Here are three changes you can expect at YouTube in the coming year.

Programmatic advertising is not new, but as machine learning becomes more sophisticated, it is becoming a more important tool for social media marketers. But one thing standing in the way is of them harnessing the… Continued

This year’s Super Bowl lived up to its hype, and it was one of the first times in recent memory that I found the game to be more exciting than the commercials. This year’s array… Continued

The recent insurance company media blitz brings to mind key points to remember about creating a solid ROI for your communication efforts.