Developing an Effective Social Media Measurement Strategy

February 5th, 2014 by

Don’t leave your social media strategy to chance. Here are some thoughts on how to arm yourself with meaningful data to measure your tactics.

Leveraging Social Media for the Super Bowl

January 31st, 2014 by

For the Super Bowl, several brands are executing social media campaigns to either leverage their ad buys or get around spending money on a pricey 30-second spot.