PR Insider: How to Reach Reporters Outside the Newsroom

August 11th, 2014 by

When pitching a local TV news bureau, it’s important to remember that they tend to play by a different set of rules. Here are some pitching tips.

PR Insider: Know the Media Landscape and Improve Relations

March 6th, 2014 by

There are numerous benefits to being familiar with what company owns which media outlet, including establishing contacts and multiplying your PR reach.

PR Insider: A Peek Behind the Media Curtain

January 27th, 2014 by

Setting aside time to visit the newsrooms of media outlets you serve as a communicator is a great way to build relationships and understand what makes a media outlet tick.