TACTICS

Radio Media Tours (RMT) can maximize exposure and minimize expenses, says Berkshire Marketing Group (BMG). BMG has found that a RMT is a cheaper compliment to the already popular and effective Satellite Media Tours (SMT). With eight years of RMT experience, BMG has enhanced its market exposure by signing on as the official RMT provider for COMDEX/Fall '98. RMTs provide an opportunity for a company spokesperson to take part in a live or taped interview by a radio station.