Swing and a Miss: MLB’s Response to A-Rod PED Revelations is Tepid at Best

Major League Baseball is investigating reports that a Miami anti-aging clinic supplied performance-enhancing drugs to Yankee Alex Rodriguez, including five other players, from 2009 to 2012, according to The Wall Street Journal

That's about the only thing new that MLB is doing.

The league doesn't appear to be proactively communicating what, if any, new steps it's taking steps to move beyond the PED era in baseball.  

The league issued a statement on Jan. 29 via the @MLB_PR Twitter account that leaves a lot to be desired. It says the league is disappointed, and then dives into a historical recap of how MLB's past actions are helping solve the problem, rather than writing what kind of action it will take to ensure that the league is entering a post-steroid era.

From a bigger PR perspective the (recurring) MLB steroid scandal also broaches the discussion of choosing an athlete/celebrity spokesperson. In the past month we've seen two once-revered athletes, Lance Armstrong and Rodriguez, felled by cheating allegations and apparent lies.

In "How to Choose an Athlete Spokesperson," Arthur Solomon writes that "most important, character counts more than statistics. You don’t want an athlete embarrassing your client with unsportsmanlike conduct." 

He added: "It's easy to determine if they have passed the 'no unsportsmanlike conduct test.' They are less likely to end up in stories that can be covered by either police or sports reporters, unlike too many active athletes who are tainted with steroids abuse, or worse, criminal charges." 

Follow Bill Miltenberg: @bmiltenberg