Sustainability Mind-Set Vital to Corporate Success

An Accenture sustainability survey of 766 CEOs finds that 93% viewed environmental matters as critical to their company’s success. Other findings include:

• 96% suggested ecological issues should be “fully embedded” into strategy and operations, and 78% thought “multi-stakeholder partnerships” could help achieve development goals.

• 76% of CEOs stated the recession had resulted in sustainability becoming increasingly integral to organizational objectives.

• Less favorably, 49% of chief executives had experienced obstacles implementing related initiatives across various functions, and 49% complained of competing priorities.

• For 72%, sustainability enhanced brand perception, trust and reputation, while 44% cited a positive role in revenue growth or cost reduction, and 39% mentioned consumer demand as stimulating action.

Source: Accenture

Don't miss PR News' How-To Conference on Dec. 1 at the National Press Club in Washington, D.C—11 how-to sessions, 11 expert trainers, all in one day.