Survival Skills Dominate Public Relations Predictions for 2002

No one could have foreseen the tragedy of Sept. 11, 2001, when we asked industry leaders and PR NEWS Advisors to peer into their crystal balls at this time last year. This
year, our experts' predictions for the PR industry in 2002 are colored by a nation in mourning and an economy in shambles. Their forecasts for the upcoming year focus on the "new
reality," war and recession.