It's no secret that the entire economy has officially collapsed, with the proposed $700 billion buyout--and, as a result, the future financial infrastructure--hanging in the
balance. While a tumultuous economy is nothing new to business leaders, the most recent collapse has solidified what many feared; in turn, management is searching desperately for
ways to communicate with their key stakeholders--employees, customers, investors--that they are remaining strong in the face of uncertainty. Many organizations are turning
specifically to marketing and communications to convey this message; Wachovia, Fidelity and Credit Suisse are just a few of the financial companies that have begun running
advertisements that stress their longevity--"120 year," "since 1856," etc.--to reassure anxious consumers.