Survey Looks At Today’s Newsrooms And Proves That Preference is Everything

Survey on Journalists'

PR Preferences
How do you prefer to receive information?
Mail 90%
Fax 43%
Email 30%
Wire Service 18%
Phone 11%
Website 10%
Personal Visit 9%
PR Wire Service 5%
Are You Online?

1998
Yes: Home & Office 51%
Yes: Office 29%
Yes: Home 10%
No 10%

Source: Bennett & Co. Marketing