Summer Reading

The Public Affairs Council releases a new manual, "Winning at the Grassroots." The manual covers campaign implementation from Internet advocacy, to local PR initiatives. For
more information, call 202/872-1790 ... The Foundation for Public Affairs releases "Cyber Activism," which offers the latest Internet techniques for winning in the public policy
arena, and "Creating a Digital Democracy: The Impact of the Internet on Public Policy-Making," which examines how the Web has changed policy-making. (202/872-1750) ... How to
Get Noticed by the National Media: Your Complete Guide to High Impact Publicity by Jeff Lewis, VP of PR for Mercy Health Partners, Pa., and Dick Jones, principal, Dick Jones
Communications. This book offers a comprehensive look at national media relations campaigns.