When Change Is Necessary: 5 Things to Consider Prior to Rebranding 02/15/2016 By Roger Sametz, President/CEO, Sametz Blackstone Associates Fortunately, there are some parameters by which you can measure your need for a rebrand. PR News Exclusive ContentSubscription Required Subscribers: Log In Remember Me Forgot Your Password? New Users: Subscribe This article is accessible to PR News subscribers only. Not a PR News subscriber? Become one today and get access to great content in every issue, plus PR News archives and special reports. Subscribe Now To order by phone or email, please contact the Client Services department at 888-707-5814; firstname.lastname@example.org.