Social Media Icon Awards Finalists Announced

In an increasingly growing number of PR and marketing campaigns, both brands and organizations are deploying a social-media-first model to get their messages out. PR News covers all the social media bases with our Social Media Icon Awards. This year’s awards luncheon will take place at the Grand Hyatt in New York, on June 2 (to register,  go to For sponsorship opportunities, please contact Diane Schwartz, at

Social Media MVPs
(pre-announced winners)  
• David Armano, Edelman Digital
• Danielle Brigida, National Wildlife Federation
• LaSandra Brill, Symantec
• Amelia Burke-Garcia, Westat
• Erica Campbell Byrum, For Rent Media Solutions and
• Kevin Dando, PBS
• Jim Delaney, Activate Sports & Entertainment
• Scott DeYager, Toyota Motor Sales USA
• Frank Eliason, Citibank
• Sam Ford, Peppercomm
• Joy Hays, AT&T
• Brett Holland, Pepco Holdings, Inc.
• Bob Jacobs, NASA
• Leanne Jakubowski, Walt Disney World Resort
• Evan Kraus, APCO Worldwide
• Stacy Martinet, Mashable
• Christi McNeill, Patron Spirits Company
• Kristin Montalbano, National Geographic Channel
• Christopher S. Penn, SHIFT Communications
• Patrick R. Riccards, Collaborative Communications
• Jennifer Stalzer, MasterCard
• Lt. Stephanie M. Young, United States Coast Guard
• Albe Zakes, TerraCycle

Social Media Team
• Cisco • Finn Partners
• Lockheed Martin • USANA Health Sciences
Best App
• APCO Worldwide
• H&R Block and Expion  
• NetApp Legal Department
• Proof Integrated Communications
• San Manuel Indian Bingo & Casino  
• Time Out America
• U.S. Immigration and Customs Enforcement
• USANA Health Sciences

Time Out America, finalist in the Best App category.

Time Out America, finalist in the Best App category.

• APCO Worldwide • Delta Air Lines  
• Human Rights Campaign
• Samsung Electronics
• Sony Computer Entertainment America  
• USANA Health Sciences
• Verizon Wireless Midwest Area   
Facebook | Community Engagement
• Cooney/Waters Group  
• Finn Partners  
• General Dynamics C4 Systems  
• Guthy-Renker
• Marketing Maven  
• Sony Computer Entertainment America
• Weber Shandwick for Unilever N. America  
• Weber Shandwick with PEDIGREE Brand  

Facebook | Contest/Games
• Barclaycard US • Finn Partners • Georgia Aquarium • Ignite Social Media
• Lockheed Martin Innovation Madness • Motive: A Project Worldwide Agency  
• USANA Health Sciences • Zocalo Group   

Facebook | Marketing Campaign
• Accenture Outlook Journal Expansion • BTN Tiebreaker: Cast Your Vote
• Global Strategy Group • Hilton Worldwide
• Motive: A Project Worldwide Agency • Sprocket Media • TTNET
• USANA Health Sciences • Victaulic  Company • Zocalo Group  
Facebook | PR Campaign
• APCO Worldwide • Dixon Schwabl • Essencius and Unfold by Essencius  
• Finn Partners • Proof Integrated Communications and The Nevada Commission
on Tourism • The Thomas Collective • Weber Shandwick for Unilever N. America
• Weber Shandwick and LifeWise Health Plan of Washington  
Facebook | Social Good Campaign
• EMD Serono Notes of Hope Campaign
• Essencius and Unfold by Essencius • Human Rights Campaign  
• Weber Shandwick and Novartis Pharmaceuticals
• Weber Shandwick with PEDIGREE® Brand

• BTN Tiebreaker: Cast Your Vote • Ignite Social Media   

Google+ Circle Growth
• Academy of Country Music • Guthy-Renker  • Voto Latino
Google+ Use of Hangouts
• Connect Marketing  • Hilton Worldwide
Best Infographic
• APCO Worldwide  • Human Rights Campaign • Infochimps  
• Offerpop • Proof Integrated Communications and Microsoft
• Proof Integrated Communications and Telefonica   

Instagram Marketing/PR
• 3M • Dialogue and Diageo • Human Rights Campaign  • Lippe Taylor and
Elizabeth Arden  • United Nations Foundation

Pinterest Marketing/PR
• All Points Public Relations  • ASCD  • MXM Social  

Technology | Service
• Dynamic Signal • MasterCard  • Rockfish
• SocialChorus  • Sprocket Media • The Root  

Twitter | Best Tweet Content
• Genzyme, a Sanofi Company
• Proof Integrated Communications and the Nevada Commission on Tourism
• Sony Computer Entertainment America

USO, finalist in Twitter | Best Use of Hashtags category.

USO, finalist in Twitter | Best Use of Hashtags category.

Twitter | Best Use of Hashtags
• Boston University College of Communication • Brigham and Women’s Hospital
• Cisco Asks, #WhyIoE • Guthy-Renker • Lymphoma Research Foundation • USO   

Twitter | Crisis Management Campaign
• Los Angeles International Airport • Southern California Edison   
Twitter | Marketing Campaign
• aptitude LLC • Big Fuel and T-Mobile • Delta Air Lines
• Littelfuse Speed2Design / NASA 2013• MXM Social  
• The Stanislaus County Fair • USO  

Twitter | PR Campaign
• APCO Worldwide • Big Fuel and T-Mobile • Finn Partners
• Genzyme, a Sanofi Company • Grand Ole Opry
• Marina Maher Communications  
• Substance Abuse and Mental Health Services Administration
• Weber Shandwick for Unilever N. America  
Twitter | Promoted Tweet Campaign
• Raytheon Company • Ultimate Fighting Championship   

Twitter | Social Good Campaign
• Kronos Incorporated • United Nations Foundation  
YouTube | Marketing Campaign
• Connect Marketing  • Hilton Worldwide • PMK*BNC  
• Weber Shandwick with Milk Processor Education Program  

YouTube | PR Campaign
• A Squared Group • Samsung Electronics
 • Sony Computer Entertainment America  
• Weber Shandwick with Milk Processor Education Program

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