ROI From Corporate Sustainability Efforts Improves With Employee Engagement

Many B2B organizations that have embarked on the path toward sustainability are looking toward their employees to foster a culture of environmental and social responsibility. Employees play a critical role along the entire supply chain of many B2B companies and can be a galvanizing force for positive change.For example, nearly three-quarters (73%) of employed adults who participate in environmental and social responsibility efforts at work are more likely to consider sustainable choices at home, according to the 2013 Gibbs & Soell “Sense and Sustainability” study. (Disclosure: The author of this article is a co-author of the study.) The research also shows that 80% of sustainability-engaged employees are likely to encourage others to be more involved in green and socially conscious activities.

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