Case Psychological Association’s Campaign Builds Awareness Of Therapy as an Alternative to Treatment With Drugs

The Sandy Hook massacre late last year put the spotlight on a major issue: mental health. Although countless studies indicate that psychotherapy helps people living with depression and anxiety, drug therapy in the last decade has become the most popular treatment for people suffering from mental illness.In order to balance that trend, the American Psychological Association Practice Directorate (APA) sought to educate consumers about psychotherapy’s effectiveness and encourage them to ask their physicians about it as a treatment option.The organization tapped PR agency Vanguard Communications to help create an initiative to not only educate people living with depression and anxiety about their treatment options, but to inform primary-care providers about psychotherapy services, because they, too, need to be equipped to make a referral or answer patient questions about psychotherapy.The result was the “Psychotherapy: More than a Quick Fix” campaign.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.