Case Psychological Association’s Campaign Builds Awareness Of Therapy as an Alternative to Treatment With Drugs

The Sandy Hook massacre late last year put the spotlight on a major issue: mental health. Although countless studies indicate that psychotherapy helps people living with depression and anxiety, drug therapy in the last decade has become the most popular treatment for people suffering from mental illness.In order to balance that trend, the American Psychological Association Practice Directorate (APA) sought to educate consumers about psychotherapy’s effectiveness and encourage them to ask their physicians about it as a treatment option.The organization tapped PR agency Vanguard Communications to help create an initiative to not only educate people living with depression and anxiety about their treatment options, but to inform primary-care providers about psychotherapy services, because they, too, need to be equipped to make a referral or answer patient questions about psychotherapy.The result was the “Psychotherapy: More than a Quick Fix” campaign.

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