Case Study: Comprehensive Research and Subject-Matter Expertise Drive Success of a Nonprofit Foundation’s Twitter Chat 50 Tweets Reach Thousands

Lymphoma is a relatively rare form of cancer, with approximately 650,000 people living with or in remission. There are also no known preventative or early detection screenings available. In addition, many people do not know much about lymphoma until they are diagnosed.Unlike, say, breast cancer or heart disease, lymphoma is not a disease that will touch everyone’s life at some point, so the population interested in lymphoma is somewhat limited.To help members of the lymphoma community better understand their specific type so that they can make informed decisions regarding their treatment options, the Lymphoma Research Foundation (LRF), based in New York, provides a variety of educational opportunities, resources and services to all those affected by the disease.

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