Celebrity Activity on Social Media Illustrates Transformation In PR

Celebrities have all the fun on social media. Some get paid an obscene amount of money to promote a brand on Facebook or Twittter; most have the freedom to tweet their thoughts whenever they want. With them, even a “bad” tweet can be good.The most successful celebrities on social media, whether they hawk products or not, have one skill that brands themselves should emulate: engagement. Authentic engagement.

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