Interactivity Weak Link for PR Agency Sites


A recent academic study of public relations agency websites found that, while most are very strong in the areas of usefulness of information and ease of interface, there was a wide variation in both site stickiness and the level of return website visitors.The study, which was conducted by John G. Wirtz, Ph.D., assistant professor, College of Communication, University of Illinois at Urbana-Champaign, and Prisca Ngondo, assistant professor, Department of Journalism and Public Relations, Chico State University, analyzed 102 websites of major U.

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