Case Study: Company Taps Celebrities and Media to Commemorate 9/11 and Raise Millions for More Than 100 Charities

When commemorating and reflecting on Sept. 11, 2001, most of us recall the individual and family losses. For some organizations, the attack killedstaff members and forever changed their cultures. Perhaps none were more affected by the disaster than financial services company Cantor Fitzgerald, which lost 658 employees during the attack on the World Trade Center.To commemorate those lost, each year the company, along with its affiliate BGC Partners (which separated from Cantor in 2004), invites charities to join the trading floor and execute real-time trades with clients on September 11 for Cantor’s Charity-Day event.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

prmeasurement2015-180x150Join PR News at the Hyatt Regency in Chicago on Nov. 18 for the Measurement Conference, where you'll learn how to focus on measurable media relations, social media reputation-enhancing and crisis management programs that clearly affect your organization's bottom line.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.