How To: Techniques for Protecting Your Brand Against Malicious Twitter Hacking

Protecting your brand is harder than ever in the digital age. Social media gives everyone a “voice” and provides a platform for users to say anything they want about your brand. And, as was the case a few weeks ago, malicious users sometimes take it a step further—not just saying things about your brand, but providing a “rebranding” you hadn’t counted on.Take these recent cases of Twitter hacking. Burger King (@BurgerKing) and Jeep (@Jeep) both had their Twitter accounts hacked; both were rebranded to a competitor brand and overtaken with a barrage of obscenities and otherwise unseemly messages.

Subscribe Now  |  Login

Comments Off


About Lisa Zone

PR News - Access Intelligence, LLC; 88 Pine Street - 5th Floor; New York, NY 10005; 212-621-4613

Deals of the Week

Get $150 Off PR News' Measurement Conference 

prmeasurement2015-180x150Join PR News at the Hyatt Regency in Chicago on Nov. 18 for the Measurement Conference, where you'll learn how to focus on measurable media relations, social media reputation-enhancing and crisis management programs that clearly affect your organization's bottom line.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.