How To: Techniques for Protecting Your Brand Against Malicious Twitter Hacking

Protecting your brand is harder than ever in the digital age. Social media gives everyone a “voice” and provides a platform for users to say anything they want about your brand. And, as was the case a few weeks ago, malicious users sometimes take it a step further—not just saying things about your brand, but providing a “rebranding” you hadn’t counted on.Take these recent cases of Twitter hacking. Burger King (@BurgerKing) and Jeep (@Jeep) both had their Twitter accounts hacked; both were rebranded to a competitor brand and overtaken with a barrage of obscenities and otherwise unseemly messages.

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