Protecting your brand is harder than ever in the digital age. Social media gives everyone a “voice” and provides a platform for users to say anything they want about your brand. And, as was the case a few weeks ago, malicious users sometimes take it a step further—not just saying things about your brand, but providing a “rebranding” you hadn’t counted on.Take these recent cases of Twitter hacking. Burger King (@BurgerKing) and Jeep (@Jeep) both had their Twitter accounts hacked; both were rebranded to a competitor brand and overtaken with a barrage of obscenities and otherwise unseemly messages.
How To: Techniques for Protecting Your Brand Against Malicious Twitter Hacking
You might also be interested in:
- 6 Steps to Help Coordinate a Crisis Response in a Large Corporation
- The Week in PR
- How to Use Social and Traditional Media to Promote Your White Paper
- A Job for Communicators: Just 47% of Workers Receive Diversity Training
- Tips and Tricks to Use Facebook's New Live Video Feature to Boost Brand Engagement