Case Study: Old-School Media Relations Helped Gain Restitution After Devastating Gas Explosion In California City

The public relations professional is faced with a multitude of choices on how to solve clients’ problems. Some situations call for rallying people behind an issue with sweeping grassroots campaigns; others require focused online efforts that may involve reaching influencers through digital channels while others need fully integrated efforts involving multiple campaign components. For San Francisco-based PR and public affairs agency Singer Associates, it was a back-to-basics approach—media relations 101, if you will—that helped the city of San Bruno, Calif., move forward after a disaster.On Sept.

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