Meme-Jacking: A Resourceful Way To Create Arresting Brand Campaigns

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The Wonderful Pistachio brand rode the viral coattails of the popular Gangnam Style video (top), while Hubspot used the “What People Think I Do/What I Really Do” meme to create buzz among its B2B marketer audience.

The Wonderful Pistachio brand rode the viral coattails of the popular Gangnam Style video (top), while Hubspot used the “What People Think I Do/What I Really Do” meme to create buzz among its B2B marketer audience.

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