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Case Study: How a Capital Campaign at Low-Profile Ohio University Became a Springboard for a Major Rebranding Effort
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← Meme-Jacking: A Resourceful Way To Create Arresting Brand Campaigns
The Wonderful Pistachio brand rode the viral coattails of the popular Gangnam Style video (top), while Hubspot used the “What People Think I Do/What I Really Do” meme to create buzz among its B2B marketer audience.
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