Measurement $$ on Social Budget Wishlist


Rose Mary Moegling, Toshiba America Medical SystemsWith the rise of social media comes an increase in budget for social spending. Brand communicators predict an average uptick of 40% in social spend for 2013, according to the recently released Technorati Media 2013 Digital Influence Report.The bulk of brands’ overall digital spend now goes to display ads, search and video, with spending on social, including influencer outreach, making up only 10% of their total digital spend. Within their social budget, more than half goes to Facebook, followed by YouTube and Twitter, with the remaining 11% of their social spend going to blogs and influencers.PR News was curious how these data points lined up with other communicators’ social budgeting strategy, so we asked a couple of in-house communicators for their insights.

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