In Reversal of New York’s Soda Ban, Lessons For Fixing Failed Initiatives

Public relations professionals are not used to failing. It’s no wonder, given that anything less than success could result in loss of reputation and/or bottom-line revenue.Occasionally, there is a fail, sometimes through no fault of the communicator. Take New York City Mayor Michael Bloomberg and his quest to have sodas bigger than 16 ounces banned.Last Tuesday, just hours before the ban was scheduled to go into effect, a judge shot it down, calling the limits “arbitrary and capricious,” and siding with the restaurant owners and consumers who had declared the rules unworkable and unenforceable, with confusing loopholes and voluminous exemptions.

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