PR Execs at Cash-Strapped Nonprofits Use Partnerships to Extend Engagement


As the economy has slowly begun to climb its way out of the abyss, communications budgets across many industries have stabilized. But there’s one sector that’s still fighting for budget dollars even as the economy improves: nonprofit.Government aid designed to help organizations during the bubble is dwindling, so nonprofits are experiencing more budget fallout, as private donors scale back contributions and can’t come close to making up for government largesse. In GuideStar’s economic survey, released in January, 77% of nonprofit leaders said smaller gifts from individuals was the reason for declining contributions, followed closely by fewer individuals giving (75%).Adding to the pressure are growing demands from nonprofit leadership and the public alike to show results, including the “overhead ratio”—the share of a nonprofit’s money that it spends on administration—which is looked at closely by potential donors, the media and charity regulators.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150-july16
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.