PR Execs at Cash-Strapped Nonprofits Use Partnerships to Extend Engagement

As the economy has slowly begun to climb its way out of the abyss, communications budgets across many industries have stabilized. But there’s one sector that’s still fighting for budget dollars even as the economy improves: nonprofit.Government aid designed to help organizations during the bubble is dwindling, so nonprofits are experiencing more budget fallout, as private donors scale back contributions and can’t come close to making up for government largesse. In GuideStar’s economic survey, released in January, 77% of nonprofit leaders said smaller gifts from individuals was the reason for declining contributions, followed closely by fewer individuals giving (75%).Adding to the pressure are growing demands from nonprofit leadership and the public alike to show results, including the “overhead ratio”—the share of a nonprofit’s money that it spends on administration—which is looked at closely by potential donors, the media and charity regulators.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.