Hospital Tops Facebook Loyalty List; Consumer Purchasing Gets More Complex; Hispanics Gravitate to ‘Social Care’

▶ Hospital Has Right Facebook Loyalty Rx: A nonprofit attracts the most loyal Facebook fans, according to LoudDoor’s Brand Satisfaction index. St. Jude’s Children’s Research Hospital, well known in digital circles for its quality online properties, beat out Facebook and Google for the greatest number of loyal Facebook fans.To be eligible for the list, the brand page had to have at least 50,000 fans and a minimum of 300 consumer surveys completed about the brand. Here’s the top 10 on the list: 1.

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