Quick Study: Technology Mag Readers Consume Media Across Multiple Platforms; The Power of #Hashtags on TV


â–¶ Magazine Genres Linked to Media Consumption: To understand how readers of different types of magazines consume other media, USA TouchPoints looked at six genres of magazines—business/financial, computing/technology, fashion/beauty, food/cooking, parenting and travel—to determine where the differences in average daily reach of specific media stack up among readers of such publications. The study compares those magazine genres versus computer, eBook, mobile, print, radio, tablet and TV platforms. Although many of the findings show little variance among genres, not all readers are the same with respect to their broader media consumption. Specific titles within categories will vary, of course, but as an indicator of how readers of different types of magazines also consume other media, this analysis provides an interesting comparative overview: • In terms of the daily average reach of readers, computing/technology magazines lead the way across every medium with the single exception of TV—where they finish in last place. • Readers of parenting magazines deliver well against computer, eBook, print and TV platforms—where they take second place in terms of average daily reach—and radio, where they also are in second place.

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