How to Organize and Execute the Perfect Press Trip: Attention to Detail and Media Commitment Critical

One of the best ways to introduce a product, service or destination, especially in the travel and hospitality industry, is to ensure media reps experience the brand first-hand through a press trip. However, press trips can have disastrous consequences if certain important guidelines are not followed. There are several tricks to putting together a media trip that will yield the highest ROI to the client while ensuring the brand is protected from unexpected turbulence during the voyage. If planned correctly, press trips can act as a powerful media tool, yield impressive editorial features that will reinforce your clients’ brands and form long-lasting relationships between key media and you or your client. Following are some tips to ensure your press trip becomes a major hit in the eyes of the media, and a major hit for you as well.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

prmeasurement2015-180x150Join PR News at the Hyatt Regency in Chicago on Nov. 18 for the Measurement Conference, where you'll learn how to focus on measurable media relations, social media reputation-enhancing and crisis management programs that clearly affect your organization's bottom line.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.