Case Study: PR and Marketing Work as One to Earn Media, Fan and Online Buzz Around Century 21’s Super Bowl XLVII Ad Spots


Century 21’s Super Bowl broadcast ad, shown during the third quarter of the game, depicts a new bride calling for a Century 21 agent after the groom faints at the altar. Company: Century 21 Real Estate Agency: Mullen Timeframe: Nov. 2012 - Present As an engagement vehicle, there’s nothing quite like the Super Bowl. This year’s happening, Super Bowl XLVII, drew a massive TV audience—108.4 million total viewers, making it the third most watched TV program ever (behind the 2010 and 2011 Super Bowls).

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