Tip Sheet: Make the Agency/Client Bond a Strong One

In the dynamic world of public relations, PR agencies thrive from the successes of their clients. It is vital to remember that victories are shared experiences and both parties mutually benefit from wins. Developing an agency relationship is a commitment that both sides must own. The client has to give the time and effort to educate the agency while the agency has to give the time and effort to get up to speed about the client and its work. Here are 10 ways to make the agency/client relationship a win/win: 1.

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