7 Things You Will Learn in This Week’s Issue of PR News


1. The National Labor Relations Board is cracking down on what it considers flawed social-media policies of some big brands. (p. 1) 2. The AMEC Valid Metrics Framework builds on the Barcelona Principles, which set the tone for more effective PR measurement. (p. 1) 3. Close to three-quarters of companies plan to spend more on “big data” in 2013. (p. 3) 4. More CEOs are using online video to promote their company narratives. (p. 3) 5. The power of celebrity tweets was displayed during actor Alec Baldwin’s 2011 tantrum on an American Airlines flight. (p. 4) 6. Tailor your social media policies to specific platforms—Facebook, Pinterest, Twitter, mobile devices, etc. (p. 6) 7. The key to a good client-agency bond: Know the difference between a retainer fee versus an hourly rate. (p. 8)

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