Seven Things You Will Learn in This Week’s Issue of PR News

1. ESPN and PBS’s “Frontline” partnership on NFL concussions could spark a PR crisis for the league. (p. 1) 2. Notre Dame linebacker Manti Te’o’s biggest mistake: not coming clean about his fake girlfriend before broke the story. (p. 1) 3. The majority of the public (62%) say they care more about companies’ practices today than they did 10 years ago. (p. 3) 4. Trust in NGOs is high, with an overall 88% of countries coming in at 50%. (p. 3) 5. Qualitative interviews with local influencers played a big role in winning support for an Arizona copper mine. (p. 4) 6. Lance Armstrong’s doping confession is the quintessential case study of how to not to do reputation management. (p. 7) 7. PR pros shouldn’t succumb to buying legitimate articles and news placements. (p. 8)

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