â–¶ Consumers Care More About Corporate Practices, Policies: The majority of the public (62%) say they care more about companies’ practices and policies today than they did 10 years ago, according to the Champion Brand Index study findings from APCO Worldwide. Other findings include: • Roughly four in ten people globally say that within the last year they have decided not to buy a company’s products because they didn’t agree with the companies’ practices or policies. • A majority (60%) holds that companies now serve some functions in society that were previously reserved only for the government. • Scrutiny of companies and the belief that companies are playing a bigger and bigger role in society is strongest in the developed world.
Quick Study: Consumers Take Closer Note of Companies’ Practices; Digitally Satisfied Shoppers Likely to Purchase More
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