ESPN/PBS ‘Frontline’ Concussion Collaboration a Perfect PR Storm

The Concussion Watch website created by “Frontline” exemplifies the investigative series’ entrance into the digital realm, allowing for fan engagement early and often during the documentary making process. On Feb. 3, all eyes will be focused on New Orleans, where we’ll find out who will be Super Bowl champs: the San Francisco 49ers or the Baltimore Ravens. Prediction? PR News doesn’t want to affect the point spread, so we’ll pass.

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