Seven Things You Will Learn in This Week’s Issue of PR News

1. Social media platform Twitter is now valued at $11 billion-plus, with an IPO expected in 2014. (p. 1) 2. Companies that communicate well to employees have clearly stated promises to workers about relationship deliverables. (p. 1) 3. A PR News CSR Hall of Fame CSR inductee, Amway One by One for Children, has helped 10 million kids in 10 years. (p. 2) 4. More than a third of bloggers charge between $51 and $200 for a sponsored post. (p. 2) 5. Consumers pay more attention to consumer reviews than professional critic reviews. (p. 3) 6. Crowdsourced cleaning tips helped stock a Clorox e-book focusing on moms. (p. 4) 7. For optimal internal outreach, create a virtual suggestion box or a forum for discussion between employees and leadership. (p. 9)

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