Seven Things You Will Learn in This Week’s Issue of PR News

1. Close to half of American adults own a smartphone in 2012, up from 35% a year earlier. (p. 1) 2. To get closer to the C-suite, PR pros should consider taking “Massive open online courses” (Moocs). (p. 2) 3. More than 30% of U.S. shoppers will “never go back” to their purchasing habits from before the financial crisis. (p. 3) 4. The most effective content marketers use a variety of tactics and tailor content to targeted audience profiles. (p. 3) 5. A custom-made air sickness bag became the centerpiece of Airlines for America’s anti-tax campaign. (p. 4) 6. In one month, the 2012 Allstate/YWCA USA Purple Purse campaign drew 72,318 Facebook impressions. (p. 6) 7. A global PR challenge: Having the tools and culture in place to elevate timely information. (p. 8)

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