Case Study: APCO, Airlines for America Stave Off Federal Tax Initiative With High-Flying Education, Lobbying and Media Campaign


Customers at Washington, D.C.’s Reagan National Airport received air sickness bags before they got on their flights, courtesy of Airlines for America’s campaign to nix a federal tax on the industry. Photo courtesy of APCO Worldwide Organization: Airlines for America Agency: APCO Worldwide Timeframe: Sept. 2011 — Jan.

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About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.



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