Case Study: Playing Long Ball with the Media—Plus Tebow-Mania— Fuels Launch of Jockey’s staycool Underwear Collection 12/17/2012 By Bill Miltenberg Jockey and Cone used a four-phased approach to drive national media coverage and consumer buzz for its cool collection. PR News Exclusive ContentSubscription Required Subscribers: Log In Remember Me Forgot Your Password? New Users: Subscribe This article is accessible to PR News subscribers only. Not a PR News subscriber? Become one today and get access to great content in every issue, plus PR News archives and special reports. Subscribe Now or Go To order by phone or email, please contact the Client Services department at 888-707-5814; firstname.lastname@example.org.