Case Study: Playing Long Ball with the Media—Plus Tebow-Mania— Fuels Launch of Jockey’s staycool Underwear Collection

by Bill Miltenberg | 12/17/2012

Jockey and Cone used a four-phased approach to drive national media coverage and consumer buzz for its cool collection.

You might also be interested in:

CaseStudy: Tech Brand ‘Graphically’ Illustrates Power of Research And Visuals to Communicate Thought Leadership
Case Study: PR and Marketing Work as One to Earn Media, Fan and Online Buzz Around Century 21’s Super Bowl XLVII Ad Spots
CaseStudy: Tweets On a Plane: American Airlines Flies High with Masterful Response to Alec Baldwin’s ‘Words’ Rant
Case Study: Facebook Enables Technology Company to Overcome Fragmented, Top-Down Internal Communications
Case Study: Clorox and Ketchum Clean Up With Crowdsourced and Influencer-Driven Content—Resulting in E-Book Bestseller

Comments Off

Deals of the Week

$150 off our Content Marketing Boot Camp June 18 in NYC

Now is the time for in-house communications professionals and PR agencies to expand their roles in the content landscape.

Use code “150DEAL” at checkout.

Get $50 off our Crisis Management Guidebook

This latest edition of PR News' Digital PR Guidebook is packed with how-to articles, first-hand insights and proven digital tactics that will take your communications initiatives to the next level.

Use code “DBKDEAL” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.