That isn’t just a Spike Lee movie, advice parents give their kids or the foundation of most religions. It is the cornerstone of effective public relations. Unfortunately, the deck may be stacked against PR pros. A study released earlier this year from the Academy of Management found that people are more than five times more likely to do the right thing when they have some time to think about the matter rather than when they have to make a snap decision. It is a terrific study, but it boils down to people needing time, reflection and reason to overcome their selfish instincts.
Tip Sheet: A New Way of Looking at Ethics Training
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