Seven Things You Will Learn in This Week’s Issue of PR News

1. Pinterest’s new features for businesses include a microsite with brand case studies and best practices. (p. 1) 2. In emergency situations that can change rapidly, it’s best to have back-up pitches for the media. (p. 2) 3. Social media ownership is spoiling the harmony between PR and marketing leaders. (p. 3) 4. Consumers say they want more information about how their holiday purchases will make a difference. (p. 3) 5. Orchard Supply Hardware stores feature QR codes by products that link from smartphones to helpful videos. (p. 5) 6. Ketchum requires mandatory research and analytics training for all of its employees. (p. 6) 7. For PR ethics guidance, check out the PRSA, the WOMMA Code of Ethics and the Arthur Page Society’s Principles. (p. 8)

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $200 Off PR News' Digital PR Conference

Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications


In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription


Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.