Seven Things You Will Learn in This Week’s Issue of PR News


1. Nearly 55% of PR execs say their planning and budgeting process is largely informal. (p. 1) 2. Two-thirds of e-mails sent out for communications campaigns are irrelevant. (p. 1) 3. The top three Breakout Brands (which establish ultra-personal relationships with consumers) are Apple, Amazon.com and Chick-fil-A. (p. 2) 4. B2C communicators are using mobile content, mobile apps, print magazines and print newsletters more often than their B2B peers. (p. 3) 5. Have trouble locating execs at a big event? Create pocket schedules they can carry around. (p. 4) 6. Food services giant Sodexo plans to weigh its PR efforts toward digital communications in 2013. (p. 6) 7. The FTC’s revised Green Guides ban the creation of your own certification logo. (p. 8)

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