Powerful engagement opportunities exist with young adults by leveraging their deep commitment to social causes, finds a TBWA global study released in November 2012. Nearly three-quarters (71%) of young adults prefer to buy from a socially responsible company. That could be a strong differentiator from the competition.
PR Opportunity: Young Adults Keen to Advance Social Causes
You might also be interested in:
- How LEGO's Global Innovation STEM Award Program Cut Through the Media Clutter
- 8 Video Scripting Tips for PR Pros
- Get Emotional and Watch Fans Share Your Content More Frequently
- Periscope Up: How Southwest, Adobe and Human Rights Campaign Use PR’s Hottest New App
- How to Protect Your Brand From Digital Information Leaks