â–¶ Companies Best in Community: IBM, Citi and AT&T took top honors in the first ranking of S&P 500 companies that best use their time, talent and resources to improve the quality of life in the communities where they do business. Aetna and Capitol One rounded out the top five. Companies that made the Civic 50 list, compiled by the National Conference on Citizenship (NCoC) and Points of Light in partnership with Bloomberg LP, were evaluated on seven metrics: leadership, measurement and strategy, design, employee civic growth, community partnerships, cause alignment and transparency. Highlights include: • Winning companies employed increasingly sophisticated tools to measure the impact of community engagement and alignment of these programs with their business’ core competencies. • More than two thirds of the top 50 companies say they “frequently” or “always” use the professional skills of their workforce to address social issues and real community challenges.
Quick Study: IBM, Citi Take Top Slots as Corporate Civic Leaders; On Twitter, Walmart Has the Most Active Followers
You might also be interested in:
- Most Effective Online Newsrooms ‘Hybrids’ That Serve the Media and Consumers Alike
- 5 Questions to Ask Before Measuring Your Content Marketing Campaigns
- 6 Ways to Integrate Employees Into Your Organizational Messaging
- 4 Steps to a Winning Social Media Narrative
- Despite Surge in Visual Storytelling, Text Articles Lead in Engagement